Welcome to the Privacy Policy of LARK PLAY INC("LARK," "we," "our," "us"). At LARK, we are committed to protecting your privacy. This Privacy Policy covers all of our games, whether you play them on mobile devices, PCs, or other platforms. It also extends to our marketing and advertising activities, as well as any additional services we may offer.In this Privacy Policy, we refer to our games, website, marketing and advertising efforts, and other services collectively as the "Services."
By accessing or using our games, interacting with our website, or engaging with our other Services, you consent to the collection and use of your information as described in this Privacy Policy. This includes agreeing to the use of your data by LARK and our advertising partners for targeted advertising purposes, as outlined in the Marketing and Advertising section of this Policy. This section also provides details on how you can opt-out or withdraw your consent for targeted advertising.
If you have any concerns about sharing your information or how it will be used as described, we encourage you not to use our games or Services.
1.1 Directly From You
We collect Personal Data that you provide directly to us through various interactions. Examples of how we may collect your data include:
· : When you make a purchase on our Shop, we may collect your first and last name, email address, telephone number, billing address, shipping address, and payment information to process your transaction and fulfill your order.
· Forum or Wiki Participation: If you contribute to our Forum or Wiki, we collect any information you choose to share within these platforms, including posts, comments, and other content.
· Contacting Us: When you reach out to us via email or other communication channels, we may collect your email address and retain records and copies of your correspondence for reference and follow-up.
1.2 Automatically From You
We also collect Personal Data automatically through various technologies as you use our Services:
· Cookies: These are small files placed on your computer's hard drive by your web browser. Cookies help us recognize your browser and capture and store certain information, such as your preferences and usage patterns. This allows us to improve your experience by personalizing content and remembering your settings.
· Web Beacons: Also known as clear gifs, pixel tags, or single-pixel gifs, these are tiny electronic files embedded in web pages or emails. Web beacons help us track and analyze user interactions, such as the number of visitors to our pages and the effectiveness of our marketing efforts. They provide valuable insights into how users engage with our site and help us refine our services.
By using these methods, LARK aims to enhance your experience, tailor our offerings to your preferences, and ensure the functionality and performance of our Services.
In this Privacy Policy, "Personal Information" refers to any data that can identify you either directly as an individual ("Personally Identifiable Information") or indirectly when combined with other data that identifies you.
We collect the following types of Personal Information:
1, Contact Information: This includes details such as your name, email address, phone number, and any other contact information you provide when creating an account or communicating with us.
2, Account Information: This includes username, password, and other details related to your account, such as preferences and settings.
3, Gameplay Data: This includes information about your in-game activity, progress, scores, achievements, and interactions with other players.
4, Device Information: This includes data about the device you use to access our services, such as device type, operating system, unique device identifiers, and mobile network information.
5, Usage Data: This includes information about how you interact with our games and services, such as features used, pages viewed, and time spent on our services.
6, Payment Information: If you make purchases, we collect payment details, including billing address and payment method, but we do not store your full credit card information.
7, Location Information: This may include geolocation data collected from your device, if you have granted permission for us to access this information.
8, Communication Records: This includes records of your communications with us, such as support requests, feedback, and customer service interactions.
This information helps us provide and improve our services, personalize your experience, and ensure the security and functionality of our games.
3.1 Responding to Your Requests
We utilize your personal information to address your specific requests and provide the information you need. This could involve sending you newsletters, updates, or invitations to events that interest you. If you interact with us on social media, we may also use your details to respond to your comments and questions. Our goal is to deliver timely and relevant information that suits your interests.
3.2 Keeping You Informed
To keep you updated, we use your personal information to share the latest news and developments from LARK and our partners. This includes notifying you about new game launches, upcoming events, special promotions, and other significant announcements. Our aim is to keep you engaged with the latest updates and opportunities within the LARK community.
3.3 Managing Event Registrations
We handle your personal information to facilitate your registration for various events, seminars, conferences, and meetings organized by LARK or its affiliates. This process includes confirming your attendance, providing event details and reminders, and delivering any necessary materials. We strive to make your event experience seamless and enjoyable.
3.4 Answering Your Inquiries
Your personal information helps us address any questions or concerns you might have about LARK, our services, or our affiliates. We are committed to providing accurate and prompt responses to your inquiries, whether they pertain to our products, services, or policies. Your satisfaction is important to us, and we aim to resolve your issues effectively.
3.5 Improving Your Online Experience
We use your personal information to enhance your experience on our website and improve how you access information. This includes:
· Personalized Content: Offering content and recommendations tailored to your interests and browsing history to make your visit more relevant.
· Enhanced Navigation: Implementing features that simplify your navigation and help you find information more efficiently.
· User Feedback Integration: Utilizing feedback and usage patterns to continuously refine and improve our website’s functionality and user interface.
· Performance Analytics: Analyzing how you interact with our site to identify areas for improvement and ensure a smooth and engaging experience.
By integrating these enhancements, our goal is to provide a customized and user-friendly online experience that aligns with your preferences and needs.
We may disclose your Personal Data in the following situations:
· Service Providers and Contractors: We may share your data with third-party service providers or contractors for business or operational purposes. This includes e-commerce platforms, moderation services, and data analytics providers. We ensure these parties are contractually bound to keep your data confidential and use it solely for the intended purposes.
· Affiliates and Advisors: We may disclose your data to our subsidiaries, affiliates, or to our legal and financial advisors who are bound by confidentiality obligations.
· Business Transactions: In the event of a sale, merger, acquisition, restructuring, or similar business transaction, your data may be transferred as part of the assets. This includes situations like bankruptcy or liquidation.
· Legal Requirements: We may disclose your data to comply with legal obligations, such as court orders or regulatory requests.
· Contract Enforcement: To enforce any agreements or contracts we have with you.
· Protection of Rights: If we believe it is necessary to protect the rights, property, or safety of LARK, our users, or others.
· With Your Consent: If you have given explicit consent for such disclosure.
We do not sell, rent, or share your Personal Data for targeted advertising, automated decision-making, or profiling purposes.
5.1 Location of Information Storage
We operate servers globally, meaning your information may be processed on servers located outside your home country. Data protection laws vary by country, with some offering more protection than others. Regardless of where your data is processed, we maintain a consistent level of protection for your information and comply with legal frameworks related to data transfer.
5.2 Duration of Information Storage
We generally retain your personal information for a period of 3-5 years. However, under the following circumstances, we may adjust the storage duration:
1, Legal Compliance: To comply with applicable laws, regulations, or legal requirements.
2, Court Orders: To comply with court judgments, rulings, or other legal procedures.
3, Governmental Requests: To meet the requirements of relevant governmental authorities or legally authorized organizations.
4, Service Agreements: To comply with applicable service agreements or this Privacy Policy, safeguard public interest, or protect the legal rights of LARK, our users, affiliates, and employees, or for other reasonable purposes.
After the necessary storage period has passed, we will delete or anonymize your personal information in accordance with applicable laws and regulations.
If our products or services cease operation, we will notify you through push notifications or announcements and delete or anonymize your personal information within a reasonable period.
5.3 Specific Situations
Account Termination: If you terminate your LARK account, your personal data will be marked for deletion unless legal requirements or other legitimate purposes necessitate a longer storage period.
Game Data Consistency: In certain cases, personal data cannot be completely deleted to ensure the consistency of gameplay experience or other relevant areas. For example, matches affecting other players' matchmaking data and scores will not be deleted; instead, your connection to these matches will be permanently anonymized.
Withdrawal of Consent: If you withdraw your consent for processing your personal data or your child's personal data, we will delete the relevant personal data without undue delay, provided the data collection and processing were based on the withdrawn consent.
Objection to Processing: If you object to the processing of your personal data, we will review your objection and delete the relevant personal data without undue delay, unless another legal basis for processing exists or applicable law requires us to retain the data.
We process your personal information in various locations, including countries within the European Economic Area (EEA), the United Kingdom (UK), the United States, and other regions.
When transferring your information outside the UK or the EEA, we ensure that it is sent to countries deemed to provide adequate protection by the EEA or UK. If a country does not meet these adequacy standards, we employ standard contractual clauses to protect your information during its transfer outside the EEA or UK.
At LARK, we are committed to safeguarding the privacy and integrity of your personal information through robust security measures. Despite our best efforts to secure your data, it is important to note that no method of transmitting information over the internet is completely impervious to risks.
7.1 Security Measures:
· Data Encryption: We use encryption technologies to protect your data during transmission and while stored. This includes SSL/TLS encryption to secure your communications with our services.
· Access Controls: We implement strict access controls to ensure that only authorized personnel have access to your personal information. This includes using secure authentication methods and regular reviews of access permissions.
· Data Minimization: We are dedicated to processing only the information necessary for our services. We regularly review and update our data handling practices to ensure we are only retaining relevant data.
· Password Protection: When you provide us with your password, we apply a one-way hashing algorithm to ensure that your password is securely stored and protected from unauthorized access.
· Regular Security Audits: We conduct regular security audits and assessments to identify and address potential vulnerabilities in our systems. This helps us stay ahead of emerging threats and maintain the highest security standards.
7.2 Limitations and Risks:
While we employ these advanced security measures, it is crucial to recognize that no online system is completely immune to breaches. The nature of internet-based communications means there is always a risk of unauthorized access or data interception. We continually strive to improve our security practices to minimize these risks and protect your information.
7.3 Your Role in Security:
We encourage you to also take steps to protect your personal information. This includes using strong, unique passwords for your accounts and being cautious about sharing your login details.
At LARK, we remain dedicated to maintaining the highest levels of security and privacy for your personal information. If you have any questions or concerns about our security practices, please feel free to contact us.
Under applicable law, you have the following rights concerning the processing of your personal data:
· Access: You have the right to request access to the personal data we hold about you. This includes knowing whether we process your data and obtaining information and copies of that data.
· Rectification: If your personal data is inaccurate or incomplete, you have the right to request corrections or updates to ensure it is accurate.
· Objection: You can object to the processing of your personal data, asking us to stop processing it under certain conditions.
· Erasure: You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected.
· Restriction: You can request the restriction of processing your personal data to certain situations, including with your explicit consent.
· Portability: You are entitled to receive your personal data in a structured, commonly used, and machine-readable format, and you may request that we transfer this data to another data controller if applicable.
These rights are subject to certain conditions and exceptions as outlined by the relevant laws.
A "Child" is defined as an individual who is below the age required to consent to the processing of Personal Data according to the laws of their country (e.g., under 13 in the United States and between 13 and 16 in the European Union).
We do not knowingly collect Personal Data from Children. If you are a Child, please do not provide us with any Personal Data. If you believe that a Child has submitted Personal Data to us, please contact us immediately at [email protected] or by mail at 600 Superior Ave E, Ste 1300, Cleveland, OH 44114. We will take necessary steps to delete the Personal Data in question.
LARK may revise this Privacy Notice periodically to address changes in our practices or legal obligations. Significant updates will be communicated to you by posting the revised Privacy Notice on our website or through other suitable communication methods. We recommend that you regularly review this Privacy Notice to remain informed about how we manage and safeguard your personal information.
If you have any questions, comments or suggestions on this Privacy Policy or other issues, please contact us at [email protected].